When you need a technical SEO consultant (and why)

Technical SEO can be tricky, and many businesses struggle to optimise their websites. A technical SEO consultant helps by finding and fixing issues that hold your site back. They make sure your site is search-friendly and easy for users. Before hiring one, it helps to know when a consultant is most useful and how their expertise can make a real difference.

Understanding the technical structure of your site

A consultant dives deep into your website's technical foundation. They check for crawl errors, site speed issues, and mobile usability. Fixing these problems can improve search engine rankings. You want a site that's easy for both users and search engines to navigate.

Diagnosing and resolving complex SEO issues

Certain SEO issues might not be visible on the surface. Duplicate content, broken links, or improper redirects can damage rankings. A consultant identifies these hidden problems. They offer solutions to prevent future issues.

Keeping your SEO strategy up to date

Search engine algorithms change frequently. A consultant stays current with these updates. They adjust your SEO strategy to maintain or improve rankings. Staying ahead of changes can give you a competitive edge online.

A technical SEO consultant offers valuable insights and skills. They help ensure your website is efficient and competitive. Consider bringing one in to tackle your website challenges.

Hiring the wrong technical SEO consultant can lead to costly mistakes and missed opportunities. Avoiding these pitfalls is crucial for your website's success. Here are some common failures that occur when a business doesn't choose the right consultant:

• Incomplete website audits: An inadequate audit can miss key issues affecting your site's performance, leading to unresolved problems.
• Poor communication: Misunderstandings can occur, leaving you confused about what work has been done or why it's important.
• Outdated SEO practices: Using old methods can harm your search engine rankings instead of improving them, wasting time and resources.
• Neglecting mobile optimisation: Without a focus on mobile, you risk losing traffic from users who browse on their phones or tablets.
• Inaccurate performance tracking: Failing to track the correct metrics can skew your understanding of SEO success, making it difficult to make informed decisions.

Choosing the right technical SEO consultant is crucial for building and maintaining an effective online presence. Trust plays a key role in this decision. For consistent, high-quality service, consider a proven option like Position1SEO.

Take control of your website's future with expert SEO guidance

At Position1SEO, we offer expert guidance in technical SEO to help your website reach its full potential. Our team of experienced consultants will audit your site, fix any hidden issues, and keep your SEO strategy current with the latest best practices.

Ready to enhance your online presence? Contact us today at 0141 404 7515 or email jason@position1seo.com. Our dedicated team is here to help you succeed.

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Common FAQs about technical SEO consultants

What does a technical SEO consultant do?  

A technical SEO consultant examines the technical aspects of your website, like site speed and mobile readiness. They fix issues that affect search engine ranking and user experience. Their goal is to make your site more accessible and efficient.

How can a technical SEO consultant improve my site's search rankings?  

They identify and resolve technical issues that stop search engines from crawling your site properly. By optimising these areas, they help improve your site's visibility. Better visibility often leads to higher rankings on search engine results pages.

When should you hire a technical SEO consultant?  

Consider hiring a consultant if your site isn't performing well or if you lack in-house expertise. They're particularly helpful during site migrations, redesigns, or when experiencing a drop in rankings. Their expertise ensures a smoother, more effective SEO process.