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Why You Should Consider Intent-Based Keyword Research For Your Marketing Campaign

Intent-Based Keyword Research

Good keyword research plays a major role in ensuring the success of any search marketing campaign. However, this is not just about search volume, suggested bids, or competition level. The most vital quality of any keyword is the intent behind it. To find out the importance of intent-based keyword research in your search engine optimisation (SEO) and search engine marketing (SEM) strategies, read the following details.

Intent and SEO

When creating an SEO content, having the right keywords and intent is equally important. Also, the SEO keywords that you’ll use don’t need to be high-intent to be profitable. Just target those keywords that are relevant to what your business offers.

Intent and SEM

When it comes to SEM campaigns, every click costs you. So if you are targeting the wrong keywords, it’s possible to lose a lot of money. This is why you should pick the keywords with high purchasing intent.

In conclusion, choosing keywords with the right intent is the key to a successful search marketing. So if you need help in determining the right keywords that are relevant to your business, don’t hesitate to get in touch with an SEO company.

This post was based on https://searchengineland.com/intent-based-keyword-research-let-google-be-your-guide-296795. Head over to this link for more details.

intent based keyword research
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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