jason@position1seo.com
0141 404 7515
Free SEO Audit
logo

Why You Should Stay Below 5 Hops In A 301 Redirect Chain

301 Redirect

John Mueller of Google advised website owners and SEO experts to aim for under five hops in a 301 redirect chain for URLs. A redirect chain is when you string several 301s together to move between redirects and land on a destination URL. Each redirect in this chain is called a “hop”.

This is not just recommended to keep the ideal website speed, as Mueller said Google would only follow five hops in a 301 redirect chain every time it crawls. Google won’t land on the destination URL if the hops are more than five.

Mueller offered this guidance to an SEO in a Reddit thread, who asked if it was okay to use multiple 301 redirects between blogs. In response, Mueller said that it doesn’t matter as long as you stay below five. He added that with numerous hops, things get a bit slower for website users. Online search engines simply stick to the redirect chain, and for Google, this is up to five hops.

Preferably, site owners must minimise the number of hops in their 301 redirect chain, as multiple redirects can slow down user experience. Exceeding five will lead to Googlebot not landing on the destination URL.

This blog post used the details found here: https://www.searchenginejournal.com/googles-john-mueller-recommends-less-than-5-hops-per-redirect-chain/344664/.  To read more about the topic, visit the link provided.

If you would like to get more visitor traffic to your business website, the services of a good small business SEO company can help. Position1SEO has a wide array of offers available that can boost your SERP rankings, so visit our homepage and find out how we can help you and your business.

301 redirect
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

benefits of seo for small business blog 02
The Top Benefits of SEO for Small Businesses: Why It’s Worth the Investment
In today's digital landscape, having an online presence is crucial for small businesses looking to thrive. With most consumers turning to the internet to find products and services, ensuring your business is visible on search engines is more important than ever. Search Engine Optimisation (SEO) is a powerful tool that can help small businesses compete […]
seo digital marketing blog 01
The Synergy of SEO & Digital Marketing: How They Work Together
In the ever-evolving landscape of the digital world, businesses strive to create a powerful online presence to reach their target audience effectively. Two key strategies that play a pivotal role in achieving this goal are Search Engine Optimisation (SEO) and Digital Marketing. While often viewed as separate entities, SEO and digital marketing are intricately linked […]
seo consultant uk blog 01
Finding the Best SEO Consultant in the UK: What to Look For
In today's digital landscape, businesses across the UK are seeking ways to increase their online visibility and stay ahead of the competition. One of the most effective strategies is search engine optimisation (SEO). However, navigating the world of SEO can be complex and time-consuming, which is why many companies choose to hire an SEO consultant. […]