3 SEO Keyword Tools for Search Intent

how does SEO keyword search affect web traffic

When it comes to SEO keyword search, there are a few tools that offer different ways to determine the right keywords for a website. Depending on one’s goals, one of these three SEO keyword tools may provide the most useful results.

A search engine’s goal is to find the most relevant content that its users are looking for. Understanding the intent of the people who are searching for a particular site is very important for search engine optimisation.

A content strategy should also be focused on the search engine’s intent. This strategy should take into account the various factors that affect search engine optimisation, such as:

  • Driving an action,
  • Providing answers,
  • Helping people navigate to your site (brand queries).

The fourth type of intent is transactional, a kind of query typically sent to people who don’t intend to buy but may do so if they get satisfactory answers.

Search engine optimisation aims to give searchers what they’re looking for. Optimising for intent is helping them find what they’re looking for.

What is Search Intent?

The goal of a search is to find the most relevant results for the user or audience. Search engines use search intent to deliver relevant results when a keyword has multiple meanings. For instance, if a search term has multiple meanings, such as race or ethnicity, search engines will deliver results that are relevant to the audience.

The context of a search is defined by the various factors that search engines consider when determining a keyword’s relevance. These include the on-page headings, anchor text, and images.

A well-designed and optimised page will attract the most site visitors and will be regarded as the most authoritative result for a specific keyword in a given context. This is done by search engines that will rank the page highly for that keyword.

A target SEO keyword search can provide Google with valuable insight into how it interprets a query. For example, most informational queries on Google receive “featured snippets” (i.e., “answer boxes”), but commercial enquiries produce shopping results.

One of the most important search intent signals is the cost per click of an SEO keyword in Google Ads. This metric shows how much advertisers are willing to pay for a certain keyword.

Knowing the intent of a keyword is very important for a merchant. It can help them make informed decisions regarding their marketing efforts.

Fortunately, some tools can help SEOs determine the intent of a keyword.

Keyword-Based Search Intent Tools


In 2021, Semrush introduced an intent analysis feature that lets users filter their keyword lists by their intent. This allows them to identify which keywords are driving the most traffic to their competitors’ sites.

In addition, the company has also introduced a variety of reports that include search intent. These include Keyword Magic Tool, competitive reports, and position tracking.


This tool helps analyse search words and assign intent. It also offers various features such as keyword explore, ranking analysis, and content assistant.

Automated Spreadsheets

Although both CognitiveSEO and Semrush are used to identify search intent, it is unknown how these tools do so. However, a tutorial in Sheets for Marketers offers some insights.

The intent of a search query is usually expressed in terms that are informative or commercial. For instance, if a user is looking for a product or service, then they might search for “best” or “versus.”

In terms of commercial intent, words such as “buy”, “cost”, and “cheap” are often used by users when they are searching for something.

The other terms used in a search query are also labelled as other. This means that a user can click on the “other” button to change their search intent.

This is a simple way to organise search intent in a spreadsheet. To use it, just copy and paste the list in the first column. Users can also remove the “Search Volume” column or add their own.

Automation for Keyword Search

Many types of SEO keywords that appear on search engines have double or triple intent. For instance, a search for “how to buy a laptop” could be interpreted as coming from someone researching the process or looking to make a purchase.

One can use automated tools to optimise content, but keep in mind that different meanings and intent are involved. For instance, manual review is needed to ensure that the suggestions are not misleading when it comes to keywords.

While it’s important to consider the various factors that affect the performance of a website’s content, learning how to analyse and optimise it for intent is crucial. Doing so will help web admins create effective and relevant content.

Before optimising or creating content for a primary keyword, SEOs need to check the search intent. This step will allow them to create and optimise content that is related to that keyword.

With search engines, users are more likely to understand a keyword or a topic when they are looking for information.

Optimise Keyword Search Intent

There are a few different SEO keyword tools available that can help you research and optimise your website for better search engine visibility. These tools can help you to identify the right keywords to target, track your website’s ranking for those keywords, and monitor your competition.

Position1seo.co.uk offers a variety of SEO keyword tools that can help you with your website optimisation. We have been in the industry long enough to understand what it takes to get your website ranking higher in the search engines.

Aside from keyword research, we also offer other SEO services such as on-page optimisation, link building, and content marketing. We can help you with all aspects of your SEO campaign so that you can focus on other aspects of your business.

If you would like to learn more about our SEO keyword tools or any of our other services, we would be happy to discuss them with you in further detail.

You can learn more about Position1SEO’s services by visiting our website or emailing us at jason@position1seo.com for a free consultation.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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