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Why You Should Not Implement Structured Data Using Google Tag Manager

Structured Data

John Mueller of Google tells webmasters and SEO experts that they should not implement structured data using Google Tag Manager (GTM). This has been discussed before by Google, but it seems that many people are not getting the message at all.

Mueller emphasised that even though Google Tag Manager can be used to implement structured data, you shouldn’t. Instead, embedding structured data directly on the page is recommended. He explained that on-page SEO must be visible, as Google algorithms will find it hard to consider something important if they are not. Therefore, they will only use structured data if it is visible on the web page. It should also be noted that the structured data testing tool of Google cannot read the mark-up when it is implemented using Google Tag Manager.

Barry Adams also gave his recommendation regarding this matter, saying that the best solution is to include structured data in the HTML of a web page, to which Mueller agrees.

In short, it is highly recommended to make sure that structured data can be found by Google easily so it can be used instead of depending on JavaScript. Otherwise, use Google Tag Manager if you do not want it to be seen by the search engine.

All details of this post came from https://www.searchenginejournal.com/google-advises-against-using-tag-manager-to-implement-structured-data/294923/. For more information, click the link.

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structured data
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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