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What Is A Meta Description And Why Is It Important For SEO?

Meta Description
An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they are beneficial as an indirect signal.

A good meta description is crucial for SEO because it can make a website seem more appealing to visitors. This can lead to an increase in click-through rates, which in turn improves the website’s traffic. An interesting and well-written description can also significantly increase conversions if it’s optimised for user intent. According to some anecdotal evidence, increases in CTRs and traffic can even cause Google to promote your website.

A common misconception is that SERP snippets and meta descriptions are the same. Search snippets are the descriptions that Google shows for your website and is controlled entirely by the search engine. This can be your own description, but it could also be something else entirely. Meta descriptions, on the other hand, are HTML tags that you can create and optimise by yourself.

When writing a meta description, it should be within Google’s recommended number of characters to avoid truncation in SERPs.

The information in this blog post was taken from https://www.searchenginejournal.com/on-page-seo/optimize-meta-description/. Click on the link to know more.

Availing of the top SEO services in the UK can be very advantageous for your business’s online strategy. Visit the Position1SEO homepage to learn how we can help.

Meta Description - Website Optimisation - Local SEO - Position1SEO
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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