Search Engine Optimisation

With cutthroat competition in digital marketing, SEO plays a crucial role in attracting and retaining customers. A good SEO strategy enables businesses to rank higher on SERPs, thereby increasing the chances of generating leads and finding ideal customers. B2C and B2B are different business models; one targets customers and the other targets businesses. B2C SEO […]
Online businesses and webmasters conduct website SEO optimisation for Google in order to boost their rankings and site traffic. In a Google SEO Office Hours hangout, Google's John Mueller answered a question about why the search engine did not crawl enough web pages - an issue that has confused many search engine optimisation agencies and […]
On Twitter, John Mueller of Google has revealed that negative SEO is not the reason why they designed the disavow tool. According to him, "Not to put more fuel on the fire, but negative SEO is not a reason we have this tool -- and I honestly can't recall a situation where a site ever […]
Local companies know much better than almost any other model exactly what it means to fully be involved in community life. You are the great neighbours that are there to serve, inspire, and sustain individuals and traditions that make your city a fun and unique place to call home. But what search engine optimization ideas […]
Search engine optimisation is frequently associated with marketing processes as a tool to obtain more traffic to a website or webpage. However, it can also be used in web development to improve user expertise, load times, as well as crawling and indexing. “A majority of developers don’t really think about [SEO]. They want to build […]
A Uniform Resource Locator, or URL, acts as a location for any web document. URLs are significant for search engine optimisation because they appear in results pages and are the location of your inbound links, which crawlers use to identify essential portions of your website. For this reason, it is necessary to give each of […]
Any SEO professional and webmaster aims to achieve higher rankings for their websites. However, there are plenty of SEO myths 2020 that are circulating at present. To make sure that you are optimising your website correctly this year, we shed light to some of these well-known myths: XML sitemaps offer automatic search ranking improvements. An […]
An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they are beneficial as an indirect signal. A good meta description is crucial for SEO because […]
URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation. Below are some issues caused by these parameters. 1. They create duplicate contents. With URL […]
Redirects are important in search engine optimisation because of how often websites change their structure. To help you manage redirects better, here are some harmful redirect practices to avoid. 1. Using incorrect redirects for mobile. You should ensure that users are always redirected to the correct mobile version of webpages. If a page has no […]
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