How An SEO Friendly URL Can Improve Click-Through Rates

SEO Friendly URL

A Uniform Resource Locator, or URL, acts as a location for any web document. URLs are significant for search engine optimisation because they appear in results pages and are the location of your inbound links, which crawlers use to identify essential portions of your website. For this reason, it is necessary to give each of your pages an SEO friendly URL to improve click-through rates from SERPs.

You can make an SEO friendly URL through various methods involving your website’s categories and folders. One way is by keeping your URLs short and easy to read, as long URL strings can be unattractive to website visitors. SEO experts advise that URLs should also have no more than two target keywords and folders or else it might get too confusing. Make folders with descriptive names and avoid using URLs with a lot of numbers.

Another way is structuring website categories based on keywords. Ask yourself if your categories are related to common search phrases or if they directly correlate to your business’s services. Knowing how users search for your service lets you target common search language with your URLs and categories.

There are tools you can use to check if a page has a functional or SEO friendly URL.

This blog post used details found in https://www.semrush.com/blog/on-page-seo-basics-urls/.  Know more about this news by clicking the link.

Working with the best UK SEO companies can help your business achieve fantastic results online. We at Position1SEO offer many services that are sure to improve your website. Check out our homepage.

seo friendly url
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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