This Is What You Need To Know About Optimising For BERT Algorithm
- 14 January, 2020
- Jason Ferry
- SEO experts
Ever since Google released the BERT algorithm, many SEO experts, webmasters and publishers are concerned about how they can optimise for this update. According to Google, instead of matching words, the BERT algorithm is actually meant to help them better understand the text, specifically the concepts and topics behind a sentence, paragraph or search query.
Danny Sullivan gave a piece of advice to the SEO community in connection to this, stating that there’s nothing to optimise for with BERT. Instead, publishers should focus on creating content for the users because after all, Google didn’t change their rules in rewarding great content.
To further address the concern, John Mueller of Google also provided more information about the real purpose of the BERT algorithm. He explained that BERT is a way for them to better comprehend text on a page, as well as the questions and queries of users.
Mueller recommended that publishers should create content naturally or something that a normal person would understand. He made it clear that having pages with natural text is what you can do to kind of optimise for the BERT algorithm. He even pointed out that stuffing your content with keywords is not recommended, so just write naturally.
All details in this blog were gathered from https://www.searchenginejournal.com/bert-algorithm-seo/343097/. To learn more, click the link.
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