Website migration SEO sometimes involves changing a site’s hosting provider to a different one located elsewhere. But according to Google, doing so can have a big impact on website SEO rankings. This issue was covered in the most recent video instalment of the Ask Googlebot YouTube series. A person asked John Mueller, Google’s Search Advocate, […]
Site owners and publishers must consider tweaking their SEO strategies as Google continues using semantic search. Semantic search considers the user intent and semantics to discover the most relevant and accurate SEO content for queries. It uses information that is extremely relevant to what the searcher is looking for but isn’t necessarily included in the […]
Google stated there is no assurance that all Google SEO content will get indexed; thus, the Index Coverage report’s “Discovered – Currently not indexed” status for some SEO content in Search Console can last forever. This topic was discussed in the Google Search Central SEO Office-hours hangout on 18 February. A person joined the live […]
Google has confirmed that they are now rolling out the Page Experience algorithm update for desktop search results. This update has prompted SEOs and site owners to start work on their desktop SEO optimisation for Google. The search engine company promised the SEO community that the update would finish rolling out by the end of […]
Google’s John Mueller discussed whether or not Google places importance on the expertise of a content author. Since this is a crucial factor in the Quality Raters Guidelines, a lot of SEOs factor in author expertise in their SEO marketing strategies. Mueller mentioned that there could be some indirect work on author expertise and told […]
Many SEOs wonder if allowing their readers to comment on their pages would be good for Google website SEO. Google revealed that these comments could actually improve website SEO, given that the site owners moderate them. Google’s Search Advocate John Mueller discussed this topic in the Google Search Central SEO office-hours hangout on 18 February. […]
The robots.txt file is a useful and powerful tool for instructing search engine crawlers on how a Google SEO website should be crawled. Though it is not all-powerful, it can prevent servers and websites from getting overwhelmed with crawler requests. Thus, Google SEO experts must make sure they use their robots.txt files correctly. This is […]
All SEOs go to great lengths to speed up their websites in the hopes of earning a boost in their search rankings. When it comes to ranking search results, Google is said to favour website speed in SEO, giving fast sites an edge over slower ones. Many SEOs today wonder if loading time affects website […]
Artificial Intelligence (AI) has grown increasingly popular in SEO content marketing over the years. However, some SEOs are not keen on the idea of using AI to write their content as they are reluctant about letting machines do creative work. But despite what some may think, many SEOs and publishers are gradually warming up to […]
A person recently asked Google’s John Mueller whether or not bigger companies have website SEO ranking advantages over small businesses. Mueller admitted that big companies are difficult to compete with, but Google does not favour any website in SEO based on the company’s size. In his answer, he explained how big websites have disadvantages that […]
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