The Google Speed Update was officially launched in July 2018, and SEO experts, developers, site owners and webmasters would be glad to know that Google confirmed that the web became significantly faster thanks to this. According to the search engine giant, the performance metrics of the slowest one-third of traffic had improved by 15-20% last […]
In a recent discussion on Reddit, John Mueller of Google addressed a couple of questions about the Google Search Console since it only shows a sample of links in link reports. According to Mueller, links that are not appearing in this tool can be considered as generally irrelevant. This means that SEO professionals and webmasters […]
SEO experts and website owners often have a challenging time when it comes to website migrations, and they fail most of the time. With that in mind, here are four reasons why this happens and how to address them: Improper planning. Making site migration plans within limited time can cause plenty of trouble. Starting the […]
There was a recent Google Search Console update that now allows website owners and SEO experts to see which URL has been chosen as the canonical version. This can be done in the URL Inspection tool by entering a page’s address. Thanks to this update, the URL Inspection tool has become the most comprehensive solution […]
Just last week, Google Webmasters tweeted a late announcement that they’ve stopped using the rel=prev/next indexing signal. Following this announcement, several SEO experts, site owners and web designers responded in two ways. Most individuals were disappointed and frustrated because Google kept on telling publishers to utilise the indexing signal even though they’ve stopped supporting it […]
There's a common mistake that many make when trying to run their first pay-per-click (PPC) campaign through Google Ads: they assume that PPC SEO keywords work the same as organic search optimization keywords. But that preconceived notion could end up wasting the campaign coffers on the wrong people. Now don't get us wrong – we're […]
This may not occur to some people in the SEO community, but a robots.txt file is an essential tool when optimising websites. This is because this file is proven useful for various things like informing search engines about the location of a sitemap and telling them which pages to crawl. In connection to this, a […]
In the SEO community today, it’s not that hard to notice those who are worried about 5XX errors and invalid URLs in their websites. In fact, on Twitter, someone asked Google’s John Mueller regarding the capability of Google Search Console to discover 5XX errors. This led to Mueller sharing some guidance in handling invalid URLs […]
Lots of people in the SEO community turned their focus on Google after the release of the March 2019 Core Update. It was said to be one of the biggest updates this year, but data shows that the update only feels like a rollback and a minor one. Brett Tabke, founder of PubCon and WebmasterWorld, […]
Ever since Google revealed the three big factors that affect the search engine's rankings – namely RankBrain, content and links – there has been a view that these are the three most important things to get right with SEO. However, you should expect more from your optimization SEO services. There's no denying the impact of […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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