Top 3 User Experience Tips To Consider For Better SEO Results

User Experience

According to Google’s Andrey Lipattsev, the most important ranking factors are links, content, and RankBrain. However, unlike links and content, RankBrain is influenced by behaviour metrics, which indicate the usability of sites, or in other words, user experience (UX). And to achieve better search engine optimisation results, here are some useful UX tips that you can follow.

1. Work on site’s mobile compatibility. To do this, utilise a responsive web design and ensure that all content formats on your sites can be indexed and crawled. Remember that if your site doesn’t have a mobile version or that the mobile version isn’t properly optimised, you could potentially lose more than half of search traffic.

2. Focus on content readability. We have the tendency to pay more attention to the technical aspects of UX, but remember that content is also important as far as the search engines are concerned. Work on your content’s structure, grammar, spelling and format. Use short paragraphs instead of long ones, and add visuals if you can.

3. Optimise site speed. Users usually abandon websites that take more than three seconds to load. So if you don’t want people to leave your site quickly, ensure that it loads fast. You can do this by removing unnecessary plugins, compressing images, enabling caching, using CDN, combining background images into CSS sprites, and minifying CSS and JavaScript.

While a good UX can give you an SEO advantage, it also helps you achieve improvement in conversions and ROI by ensuring people will really use your site.

This informative SEO article was first published on https://searchenginewatch.com/2018/10/30/5-ux-tips-seo. Click here for more information.

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