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SEO Analysis

How to Research and Analyse SEO Competition
SEO traffic analysis enables web admins and marketers to see which keywords drive traffic to their competitors’ websites and how that traffic is performing. When performing SEO analysis, there are several methods you can use to gauge your competition and better understand which strategies are working for them. This blog will show you how to […]
Google to Phase Out Universal Analytics in July 2023
Every once in a while, a new technology or platform comes along that has the potential to change how website SEO analysis is done. Google Analytics 4 (GA4) is one of those game-changers, primarily affecting SEO analysis in light of marketing efforts. On 16 March, Google announced that it would be deprecating its Universal Analytics […]
Mueller Explains Ranking Bonuses Associated with Expired Domains
Google’s John Mueller recently answered a question in an Office-hours hangout about whether or not reviving content on a parked domain would have any ranking benefit. It’s a valid question because, before trying out new domains, it’s highly recommended for site owners to do their due diligence and conduct an SEO domain analysis. Mueller’s answers […]
Is Domain Age a Ranking Factor?
Online businesses and site owners always conduct regular SEO domain analysis, and one of the questions they ask is whether older, established domains have more advantages than a brand-new domain name. For the past two decades, experts in SEO analysis have been debating the topic of domain age. The SEO community also knows that Google […]
GSC Impressions Reports May Change Due To Infinite Scroll
Many online businesses and site owners rely on Google Search Console (GSC) for their SEO analysis reports. However, some in the community have debated about how impressions are classified in their SEO analysis in GSC. In a Google Office Hours hangout, Google’s John Mueller was asked how impressions reports in GSC are reported now that […]
John Mueller Discusses Hyphenated Domain Names
A website SEO analysis allows an online business to find areas of improvement in both their site and SEO strategy. Checking visibility on Google, identifying pages to optimise, and even choosing the domain name are some of the tasks involved in SEO analysis. Recently, an SEO asked Google’s John Mueller in a Google SEO office-hours […]
John Mueller Explains How Revamping A Website Can Harm Its Rankings
Publishers and site owners will often conduct a website SEO analysis to ensure that any changes they make won't negatively affect their rankings and search visibility. In an After-Hours Webmaster Hangout, Google's John Mueller discussed several factors that could affect one's rankings, which emphasises the need for a thorough SEO analysis when making website changes. […]
How To Conduct A SWOT SEO Analysis
Webmasters and SEO specialists typically employ a SWOT SEO analysis in order to determine a website’s strengths, weaknesses, opportunities, and threats. With the data gathered, experts can formulate excellent on-site and off-site optimisation strategies and gain the upper hand. Because a SWOT is so beneficial for SEO, many reputable companies offer a free SEO analysis […]
How To Efficiently Filter Referral Spam On Universal Analytics
SEO professionals use Universal Analytics for their SEO analytics reporting, but referral spammers have been making their way into the said tool. As online businesses handle their SEO analytics with this tool, they may encounter referral spam in the form of fake traffic referrals, search terms, or direct visits. These referral spam bots can hijack […]
How To Analyse Your Website In Case Of A Major Google Rankings Drop
An SEO analysis is necessary to see whether a website is doing well or not. With an accurate website SEO analysis, one can know if their Google rankings have dropped dramatically and take the necessary actions to regain their position on the top of the search engine results pages. Although fluctuations in Google rankings do […]
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