22 February 2021 / by Jason Ferry / SEO Analysis
Webmasters and SEO specialists typically employ a SWOT SEO analysis in order to determine a website’s strengths, weaknesses, opportunities, and threats. With the data gathered, experts can formulate excellent on-site and off-site optimisation strategies and gain the upper hand. Because
Read more
How to Research and Analyse SEO Competition
16 May 2022 / by Jason Ferry / SEO Analysis
SEO traffic analysis enables web admins and marketers to see which keywords drive traffic to their competitors’ websites and how that traffic is performing. When performing SEO analysis, there are several methods you can use to gauge your competition and
Read more
Google to Phase Out Universal Analytics in July 2023
24 March 2022 / by Jason Ferry / SEO Analysis
Every once in a while, a new technology or platform comes along that has the potential to change how website SEO analysis is done. Google Analytics 4 (GA4) is one of those game-changers, primarily affecting SEO analysis in light of
Read more
Mueller Explains Ranking Bonuses Associated with Expired Domains
9 December 2021 / by Jason Ferry / SEO Analysis
Google’s John Mueller recently answered a question in an Office-hours hangout about whether or not reviving content on a parked domain would have any ranking benefit. It’s a valid question because, before trying out new domains, it’s highly recommended for
Read more
Is Domain Age a Ranking Factor?
26 November 2021 / by Jason Ferry / SEO Analysis
Online businesses and site owners always conduct regular SEO domain analysis, and one of the questions they ask is whether older, established domains have more advantages than a brand-new domain name. For the past two decades, experts in SEO analysis
Read more
GSC Impressions Reports May Change Due To Infinite Scroll
3 November 2021 / by Jason Ferry / SEO Analysis
Many online businesses and site owners rely on Google Search Console (GSC) for their SEO analysis reports. However, some in the community have debated about how impressions are classified in their SEO analysis in GSC. In a Google Office Hours
Read more
John Mueller Discusses Hyphenated Domain Names
30 July 2021 / by Jason Ferry / SEO Analysis
A website SEO analysis allows an online business to find areas of improvement in both their site and SEO strategy. Checking visibility on Google, identifying pages to optimise, and even choosing the domain name are some of the tasks involved
Read more
John Mueller Explains How Revamping A Website Can Harm Its Rankings
16 July 2021 / by Jason Ferry / SEO Analysis
Publishers and site owners will often conduct a website SEO analysis to ensure that any changes they make won’t negatively affect their rankings and search visibility. In an After-Hours Webmaster Hangout, Google’s John Mueller discussed several factors that could affect
Read more
John Mueller Discusses The Accuracy Of The Average Position Metric
26 April 2021 / by Jason Ferry / SEO Analysis
Businesses and webmasters use Google Search Console for their SEO analytics, which is an important process that determines whether a site is well optimised or not. Just recently, Google’s John Mueller discussed the accuracy of Search Console’s SEO analytics reporting,
Read more
How To Conduct A SWOT SEO Analysis
22 February 2021 / by Jason Ferry / SEO Analysis
Webmasters and SEO specialists typically employ a SWOT SEO analysis in order to determine a website’s strengths, weaknesses, opportunities, and threats. With the data gathered, experts can formulate excellent on-site and off-site optimisation strategies and gain the upper hand. Because
Read more
How To Efficiently Filter Referral Spam On Universal Analytics
5 February 2021 / by Jason Ferry / SEO Analysis
SEO professionals use Universal Analytics for their SEO analytics reporting, but referral spammers have been making their way into the said tool. As online businesses handle their SEO analytics with this tool, they may encounter referral spam in the form
Read more