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SEO specialist

Organic SEO specialists plan their link building strategies carefully to boost their site traffic and search rankings. However, acquiring high-quality links is not easy. To help the SEO community, John Mueller discussed the best link building tactics in a recent Office Hours hangout. He explained Google’s proactive and passive techniques against certain URLs and gave […]
SEO specialist agencies and website owners are eager to use Google’s recently updated Lighthouse version 8. The search engine company changed its way of scoring websites with new adjustments to the weights of its speed metrics. With these added features, many websites can now easily get higher page speed scores. SEO specialists and webmasters can […]
Many people look for relevant content from SEO specialists to answer their questions, but this may seem impossible at times with longer and more complex queries. However, Google recently introduced a new technology called Multitask Unified Model (MUM), which is more capable of answering complex search queries. MUM could potentially change search behaviour as we […]
Today, many of the best SEO specialists use Google Analytics, a helpful service that tracks and reports website traffic. The platform’s reliance on cookies has long been considered one of its main weaknesses, but Google has good news for all SEO specialists who utilise it. The search engine giant has recently launched updates to Google […]
Many Google SEO specialists will agree that spam can be harmful to website rankings. However, there are still plenty of spammy websites out there that use black hat SEO techniques to obtain higher rankings than sites that are compliant with Google’s guidelines. To better fight against these underhanded methods, the search engine giant announced to […]
Google SEO specialists were looking forward to the rollout of the Page Experience algorithm update in May. However, Google recently announced that they are pushing the release date to mid-June, giving SEO specialists more time to prepare for the changes to come. Although the Page Experience algorithm update will be released in June, the search […]
Positive product reviews are beneficial for any SEO specialist agency or business as these can attract more buyers and lead to greater profits. However, Google recently announced a new Search algorithm update that pushes SEO specialists and website owners to look for product review writers who are experts on the subject. The update was specially […]
SEO specialists comply with the search engine’s recommendations to maintain parity between AMP and canonical HTML webpages. Google’s John Mueller, however, said that organic SEO specialists should know that this recommendation is not applicable to advertisements. He discussed the matter in a recent Google Search Central SEO hangout episode. Christian Kunz, a website owner, asked […]
SEO specialists use various methods and strategies to provide their webpage visitors with relevant content and a high-quality user experience. But with the newest updates from Microsoft Bing, users are given a much richer browsing experience as soon as they enter their search queries. These new updates are set to roll out very soon, and […]
Google’s Danny Sullivan recently answered some questions from SEO specialists, specifically about the ranking impact of the Page Experience Update. To be released in May 2021, the new update uses Core Web Vitals as a ranking factor, and even the best SEO specialists are wondering how it will affect their current strategies. In a Search […]