jason@position1seo.com
0141 846 0114
Free SEO Audit
logo

Search Engine Optimisation UK - Valuable Tips On Utilising Customer Reviews For Local SEO

Search Engine Optimisation UK

Most customers’ purchase decisions are greatly affected by online reviews from others who have tried the products or services before them. But apart from this, it has been recently discovered that these reviews also play a significant role in search engine optimisation UK wide and around the world, particularly in local SEO.

Local search ranking is affected by many factors, and one of them is the use of online reviews. In fact, these review signals are said to have even more weight than social signals. This is due to the fact that online reviews indicate relevance, proximity, and popularity of any business.

If you would like to boost your website ranking in the local SERPs using online reviews, this article is for you. Below, you will be provided with a list of tips which you can incorporate in your search engine optimisation strategy.

    • Showcase your customer reviews on your website

As it is essential to keep your website contents updated, know that online reviews can also be considered as fresh content. Also, it encourages interaction between your customers and will keep them engaged. Later on, this will convert into sales and higher ranking.

    • Do not forget to share your reviews on your social media accounts

Even if social signals are not as powerful as review signals, even your search engine optimisation company will tell you that it is still a good idea to have active social media accounts. This is because this is where most people are. By sharing your reviews, your social media followers will see that you have a lot of positive reviews. This will then foster trust.

    • Interact with your customers by responding to their reviews

Still on the issue of trust, responding to online reviews allow customers to know that you value their opinions. Devote time in addressing their concerns and say thank you or apologise when appropriate. Moreover, review responses can also be used as an optimised content to improve the visibility of the response or drive more engagement to the keywords you are targeting. You can do this by inserting one or two keywords to your review response.

These are just some of the ways online reviews can drive traffic and boost your online presence. Always remember to gear your search engine optimisation UK strategies towards showcasing how your brand is seen as trustworthy and reliable by customers.

search engine optimisation uk
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

seo page audit blog
Why Regular SEO Page Audits Are Vital for Staying Competitive
In the rapidly evolving digital landscape, businesses need to ensure that their websites remain relevant and competitive. One crucial way to achieve this is through regular SEO page audits. These audits help identify areas of improvement, enhance user experience, and maintain high search engine rankings. In this blog, we'll explore why regular SEO page audits […]
technical seo specialist blog02
Why Your Website Needs a Technical SEO Specialist
In today's digital landscape, having a robust online presence is crucial for any business aiming to succeed. While many focus on engaging content and eye-catching design, the underlying technical structure of a website is often overlooked. This is where a Technical SEO Specialist comes into play, ensuring that your website not only appeals to visitors […]
seo specialist cost blog 02
What Does an SEO Specialist Cost? Budgeting for Your Online Success
In the digital age, having a robust online presence is essential for businesses seeking to reach their target audience and achieve growth. Search Engine Optimisation (SEO) plays a significant role in this process, helping websites rank higher on search engines like Google. If you're considering hiring an SEO specialist to enhance your site's visibility, it's […]