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This Is How Mobile-First Indexing Can Affect Google Rankings Today

Mobile-First Indexing

Mobile-first indexing is one of the main topics of discussion among SEO experts this year since it brought a huge change on how Google search works. To fully understand how websites appear in the search results today, it’s important to review the search indexing and ranking fundamentals.

Indexing and Ranking

Indexing is the process where a search engine indexing robot called GoogleBot reads information from a particular web page and stores it in its index. On the other hand, ranking is determined by evaluating the indexed information and see how it fits with the criteria based on various factors, mainly search queries. An unindexed website cannot be ranked.

Mobile-First Indexing

Mobile-first indexing changed how Google index websites, as it now prioritises mobile versions over desktop ones. However, this does not impact rankings, and the ranking process is not changed. Therefore, ranking factors and penalties that exist in desktop and mobile results will likely stay the same. However, if you have inconsistent website contents for your mobile and desktop versions, you might have some issues. For example, removing contents with important ranking signals in the mobile version of your site to make contents shorter can result in low rankings.

Some people think that when mobile-first indexing is implemented, desktop and mobile rankings will be identical. This isn’t the case. So when planning your SEO methods, remember that indexing and ranking aren’t the same. Each one has a different function and impact on how your website is shown in SERPs.

This story was first published in https://searchengineland.com/mobile-first-indexing-will-it-change-your-rankings-on-desktop-306023. Click here for more information.

Working with a reliable SEO company is one of the ideal ways to monitor your website rankings. Visit our web page and learn which of our services can benefit you.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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