What Is A Meta Description And Why Is It Important For SEO?

An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they are beneficial as an indirect signal.

A good meta description is crucial for SEO because it can make a website seem more appealing to visitors. This can lead to an increase in click-through rates, which in turn improves the website’s traffic. An interesting and well-written description can also significantly increase conversions if it’s optimised for user intent. According to some anecdotal evidence, increases in CTRs and traffic can even cause Google to promote your website.

A common misconception is that SERP snippets and meta descriptions are the same. Search snippets are the descriptions that Google shows for your website and is controlled entirely by the search engine. This can be your own description, but it could also be something else entirely. Meta descriptions, on the other hand, are HTML tags that you can create and optimise by yourself.

When writing a meta description, it should be within Google’s recommended number of characters to avoid truncation in SERPs.

The information in this blog post was taken from https://www.searchenginejournal.com/on-page-seo/optimize-meta-description/. Click on the link to know more.

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