Because of regular Google algorithm updates and constantly evolving user behaviour, search has become an exciting, ever-changing channel. But these changes shouldn’t cause us to overlook the fundamental principles of search engine optimisation. This includes searcher intent, and it has a huge impact on every SEO strategy. There are different types of searcher intent. Some […]
There will be times when your competitors will try to drive down your rankings in search engine results by utilising negative SEO. By doing such techniques, they will try to reduce the authority of your website or get it penalised. Since your competitors do not control your on-page SEO, there are other ways that they […]
Any professional SEO agency nowadays will make frequent mention of mobile-first indexing. They’ll incorporate it into their SEO plan for your business website, or at least highly recommend that you take note of it. But what is it, and how does it affect you? Do things need to change, and if so, how? If you’ve […]
In a recent Google Webmaster Central hangout, a site owner was worried about the URL they took over with their brand. They discovered that the URL was actually used for piracy content a few years ago and has bad domain history. At the same time, upon checking at the Google transparency report, they saw that […]
For many years, plenty of individuals have been declaring the death of traditional search traffic and the search engine optimisation industry. And while Google showed constant revenue improvement from the core search business, some experts are convinced that using search engines for information gathering is a thing of the past. But what does the data […]
Even though Google doesn’t use meta tags in its ranking algorithm, SEO experts and website owners must remember that it still has an indirect effect on SERP, can influence the users’ first impression and improve click-through rates. With that in mind, here are some useful tips on how you can create them: Do’s when writing […]
Recently, Google launched Web.dev, a tool based on the Chrome Lighthouse extension that offers an SEO score ranging from 0 to 100 based on various factors. It checks if a certain document does not have plugins, valid hreflang, title element, and more. The tool also considers if the page is blocked from indexing or has […]
In a recent Google webmaster hangout, John Mueller of Google told SEO experts that the contents of the Quality Rater Guidelines don’t have a one-to-one relationship to their actual ranking algorithm. He said that the quality rater guidelines are only for their quality raters when trying to evaluate their algorithms. However, Mueller clarified that checking […]
Google has now launched a new tool that can grade various aspects of a site like how well it complies with search engine optimisation best practices. They stated that the tool is the product of more than 10 years of studying user needs. So for site owners who are interested in using this new tool, […]
Recently, some members of the WebmasterWorld reported changes that began around Halloween. But with regards to this issue, Google has refused to confirm an update. Traditionally, this means that there’s really no Google algorithm update. Furthermore, Google has also constantly denied the Phantom updates that the search engine optimisation industry has been discussing. Discussions of […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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And you have realistic minimum budgets of at least £499
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