Google Analytics is a free platform that you can use to monitor the performance of your website or app. It’s a valuable asset for any website owner or SEO company since it lets you analyse and track visitor behaviour on your site. Here’s a brief guide on Google Analytics for beginners. 1. Data collection. Google […]
SEOs and website owners have used keyword research to improve website SERP rankings since the beginning. At SMX East, however, Bing’s Frédéric Dubut recently claimed that this practice would soon become obsolete. He added that SEO experts would have to change their strategies in favour of intent research. When asked about this topic, Google’s John […]
Google will start blocking push notifications for websites in Chrome version 80. This version will do so for users who always choose to block push notifications, and lets users opt-in for push blocking. Chrome 80 will also automatically block push notifications for websites that have low opt-in rates. Google encourages SEO experts and website owners […]
There’s a lot of inaccurate advice about linkbuilding in the search engine optimisation community. Here are some of the most widespread misconceptions you should know about. You must reach out to relevant blogs to get links. This is inefficient, as you need to send thousands of emails with no guarantee of a built link. It’s […]
Many SEO experts and website owners have seen great success thanks to proper image optimization. To help you handle this process smoothly, here are six essential things to keep in mind. 1. Make a title and description for your page. Google’s algorithm generates a title and snippet to explain how a picture relates to a […]
With over 20 per cent of online searches done on Google Images, image optimisation for SEO is worth doing. Optimising images is beneficial for SEO, and results in faster loading times and better user experience. Here are four essential things to do in image optimisation for SEO. 1. Pick the correct image formats. It’s important […]
Although a header tag doesn’t have a huge effect on site rankings like it used to be, it still serves an important function for your SEO and users. can help turn your content to be more interesting and easier to read, which can then impact your rankings indirectly. To know how to effectively use these […]
An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they are beneficial as an indirect signal. A good meta description is crucial for SEO because […]
For any SEO strategy to be successful, having a well-written title tag is necessary. This gives an initial cue about the topic of a particular content and is featured in the SERPs. But while title tags don’t necessarily have a huge impact on organic rankings, it’s still vital to optimise them for search. Here are […]
URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation. Below are some issues caused by these parameters. 1. They create duplicate contents. With URL […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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