Google has evolved a lot since it was first introduced back in 1998, and so has the SEO industry too. But over time, the industry has become more focused on long-term thinking and digital strategies, neglecting considerations of Google’s ranking factors. While this can be considered a positive change, it’s still a mistake to ignore […]
With search engines continuing to shroud their algorithms in secrecy, the SEO industry will continue to be full of myths and misconceptions too. This then leads to some businesses pursuing the wrong SEO strategies rather than applying those that work. With that being said, here are some of the most popular link building myths and […]
We all know the old adage that says 'the right tool for the right job'. But then there's that other one that goes: 'a bad workman always blames his tools'. So while we may need the right tool for the job, the tool's efficiency is determined by the person using it. The same is true […]
One of the rarely used SEO tools out there is the Google Correlate. It was developed in 2011 when Google realised that correlating real-time world data with search trends is an effective way to build predictive models. Unlike Google Trends that identifies the patterns of keywords, Google Correlate take notes of patterns to identify keywords […]
Most SEO experts recommend putting synonyms in contents such as the singular and plural versions of the keyphrases they’re targeting. With that in mind, Google’s John Mueller explains why it is better to pick whether to focus on singular or plural keywords since they aren’t always treated as synonyms and will get different rankings and […]
Most website owners today work with SEO experts when disavowing bad links. For this process, the Google Search Console is used as it often shows the most problematic or the most important links. With that being said, John Mueller from Google explains that while it is up to the users which links to disavow or […]
While today's online marketing world could not exist without SEO services delivered by a professional SEO firm, it was less than 20 years ago when any amateur could go online and drive traffic to their pages through some simple manipulation. While it's hard to pinpoint when SEO came into existence, it probably has a lot […]
Maintaining a steady traffic flow to your website and high rankings in Google is necessary for the success of a business. By setting up your website correctly, you can garner qualified leads that can be converted into regular customers. That’s why search engine optimisation is one of the most sought marketing strategies today. But if […]
Google continues to bring features from the old Search Console into the new one. Now, here’s what site owners and SEO experts should take note about the recently added Search Console features. One of the significant characteristics of the new Search Console from Google is the streamlined reports. Such feature combines related reports that originally […]
Before launching your content campaign, you should never forget about search engine optimisation. It is so easy to get caught up in the campaign but it is important to ensure that your SEO points are taken care of as this can eventually result in more engagement and traffic to your business. And to help you […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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