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Google: Pages And Posts Have Equal Ranking Opportunity
Google SEO companies and webmasters strive to create relevant content for their website to cater to their target audience’s needs. This typically comes in the form of either web page content and blog posts. But some SEO companies and website owners wonder: is there a difference in the way Google ranks these types of content? […]
Google Fine-Tunes FAQ For Search Results
The best SEO companies consider FAQ pages to be great additions to any website, as they help to provide answers to common customer queries about a business’s products or services. These pages are used for ranking purposes as well, since FAQs are likely to produce rich results, which can bring new traffic to a site. […]
Three Ways To Earn High-Quality Links And Improve Rankings
Professional SEO companies and website owners need to earn high-quality links to improve their search engine rankings and site traffic if they want to eventually grow their business. However, this is easier said than done. The best SEO companies continuously conduct research and update their SEO strategies in order to generate better links and get […]
Mueller: SEOs Should Level Up Their Skills As Page Experience Rolls Out
With Google’s Page Experience Update rolling out soon, expert SEO companies will likely be sought after by online businesses looking to maintain or improve their search engine rankings. Because of this, Google’s John Mueller urged SEO companies everywhere to make the most out of the situation and start improving their skills. In a Reddit thread […]
Reputation Attack Sites Can Still Harm Despite Drop In Rankings
Many small business SEO companies and webmasters are well aware of websites that exist to damage the reputation of an individual or an organisation. Apart from being an avenue for customer complaints, these website also host unverified, reputation-harming content. In 2018, the rankings of the most infamous of these sites took a dive. But SEO […]
Google Shares Five Tips For Video Optimisation
Google SEO companies employ various methods to optimise video content for online businesses with the goal of achieving higher visibility on the search engine results pages (SERPs). There are many factors that come into play in the optimisation process, and it’s easy for businesses to overlook certain things that could make or break their video’s […]
Mueller: Copied Content Could Outrank Original Source Due To Poor Site Quality
The best SEO companies create original content for business websites, boosting their authority and relevance in the search engine results pages (SERPs). However, Google’s John Mueller told SEO companies that there could be a site quality issue if copied articles consistently rank above their original content. Mueller discussed the topic during one of their Google […]
Mueller Discusses Natural Backlinks In Depth
Today, SEO companies and webmasters aim to use quality backlinks for their websites. However, most of them are unaware of what quality backlinks really mean. In a Google SEO Office Hours episode, Google’s John Mueller discussed quality backlinks in depth and advised professional SEO companies on some of the best strategies to solve the problem […]
Google Ranks Webpages Individually – What Does This Mean For Your SEO?
Google’s John Mueller confirmed that the search engine ranks webpages, not websites, and many expert SEO companies nowadays base their organic search strategy on this statement. With this in mind, SEO companies are now exerting more effort when creating compelling webpage content and properly optimising them for Google to crawl and index. In essence, Google […]
What Are The Best Ways To Optimise XML Sitemaps?
SEO companies and businesses know the importance of optimising their websites, and a big part of doing just that is dealing with XML sitemaps. Therefore, the best SEO companies and website owners should create and update their XML sitemaps by using the best practices in the industry. Search engines use XML sitemaps to get information […]
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