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SEO

  • 22 November, 2021
  • Jason Ferry
Google’s Search Relations team gathered in a Search Off the Record podcast episode to discuss the future of SEO, which could possibly affect SEO strategies. The podcast invited Google’s John Mueller, Martin Splitt, and Gary Illyes to talk about the changes they have noticed in the past decade and predict what will happen next to […]
  • 17 November, 2021
  • Jason Ferry
  Online businesses and site owners use Google Search Console for crawling and indexing in SEO. However, many of them are annoyed by the “discovered but not indexed” notification. Google’s John Mueller recently explained to the SEO community why Google sometimes chooses not to index a URL. Many SEOs discussed the matter on Facebook and […]
  • 9 November, 2021
  • Jason Ferry
SEO Google Ads is one of the best tools that experts use for advertising their products and services. Its new feature, the Performance Max campaigns, has now been opened to all marketers worldwide. Here’s what SEO experts need to get more conversions using this new campaign type. Online businesses and advertisers can use Performance Max […]
  • 5 November, 2021
  • Jason Ferry
Prior to the shopping season for the coming holidays, ecommerce SEO sites should be preparing and updating their content, category, and product pages to increase search visibility as interest spikes. It’s also a good idea to conduct SEO site audits to guarantee a pleasant user experience. Although the holidays are just around the corner, there’s […]
  • 4 November, 2021
  • Jason Ferry
Publishers and site owners are always trying to identify the top SEO factors when it comes to improving their website’s trustworthiness, along with expertise and authority. During an Office Hours hangout, Google’s John Mueller was asked about how to improve a site’s trustworthiness. Mueller explained to the SEO community the subject of trust factors in […]
  • 27 October, 2021
  • Jason Ferry
In the latest SEO news and updates, Google made five changes to their Quality Raters Guidelines (QRGs) and released a new version with a short discussion of each in the changelog. Online businesses and site owners must be aware of these changes as they could significantly impact SEO. While they have no direct influence on […]
  • 25 October, 2021
  • Jason Ferry
Crawling and indexing in SEO are the backbone of any search engine optimisation campaign. In order to get good SEO rankings, a website must first be crawled and indexed by search engines. Microsoft recently released IndexNow, which is seen to significantly change how search engines find and index pages. It is open source and available […]
  • 18 October, 2021
  • Jason Ferry
Google’s John Mueller recently discussed product pricing as a ranking factor and whether or not it could impact an online business’ ecommerce SEO rankings in the search engine results pages (SERPs). The topic discussion happened in one of the Google SEO office-hours hangouts, which took place on 8 October. Given the rising cost of goods […]
  • 13 October, 2021
  • Jason Ferry
In a Google SEO Office Hours hangout, John Mueller of Google addressed a question about internal SEO links in the footer. He said that it’s not an issue about getting SEO penalties for having too many hidden internal links; rather, it’s more of a problem with site improvement. That is somewhat perplexing since, in the […]
  • 5 October, 2021
  • Jason Ferry
Google’s John Mueller said in an SEO Office Hours Hangout that they have moved away from the “200 SEO ranking signals” number. He told the SEO community that having a number like that could cause misunderstandings among publishers and website owners. Mueller further explained that one could not write down all the ranking signals and […]
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