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SEO

  • 1 December, 2021
  • Jason Ferry
There have recently been numerous discussions within the SEO community about crawling and indexing in SEO, particularly about a decline in Googlebot’s crawling activity over the previous weeks. This led some SEO experts to speculate on the real cause of this phenomenon. One web crawl analysis service creator tweeted an infographic explaining how Google’s crawl […]
  • 24 November, 2021
  • Jason Ferry
A person recently asked Google’s John Mueller in an Office-hours hangout about why SEO traffic from Google Discover may suddenly cease. Mueller answered this question in detail and discussed how to identify SEO problems unique to Google Discover, such as on-page issues and content policy breaches. Google Discover Google Discover is a source of site […]
  • 22 November, 2021
  • Jason Ferry
Google’s Search Relations team gathered in a Search Off the Record podcast episode to discuss the future of SEO, which could possibly affect SEO strategies. The podcast invited Google’s John Mueller, Martin Splitt, and Gary Illyes to talk about the changes they have noticed in the past decade and predict what will happen next to […]
  • 17 November, 2021
  • Jason Ferry
  Online businesses and site owners use Google Search Console for crawling and indexing in SEO. However, many of them are annoyed by the “discovered but not indexed” notification. Google’s John Mueller recently explained to the SEO community why Google sometimes chooses not to index a URL. Many SEOs discussed the matter on Facebook and […]
  • 9 November, 2021
  • Jason Ferry
SEO Google Ads is one of the best tools that experts use for advertising their products and services. Its new feature, the Performance Max campaigns, has now been opened to all marketers worldwide. Here’s what SEO experts need to get more conversions using this new campaign type. Online businesses and advertisers can use Performance Max […]
  • 5 November, 2021
  • Jason Ferry
Prior to the shopping season for the coming holidays, ecommerce SEO sites should be preparing and updating their content, category, and product pages to increase search visibility as interest spikes. It’s also a good idea to conduct SEO site audits to guarantee a pleasant user experience. Although the holidays are just around the corner, there’s […]
  • 4 November, 2021
  • Jason Ferry
Publishers and site owners are always trying to identify the top SEO factors when it comes to improving their website’s trustworthiness, along with expertise and authority. During an Office Hours hangout, Google’s John Mueller was asked about how to improve a site’s trustworthiness. Mueller explained to the SEO community the subject of trust factors in […]
  • 27 October, 2021
  • Jason Ferry
In the latest SEO news and updates, Google made five changes to their Quality Raters Guidelines (QRGs) and released a new version with a short discussion of each in the changelog. Online businesses and site owners must be aware of these changes as they could significantly impact SEO. While they have no direct influence on […]
  • 25 October, 2021
  • Jason Ferry
Crawling and indexing in SEO are the backbone of any search engine optimisation campaign. In order to get good SEO rankings, a website must first be crawled and indexed by search engines. Microsoft recently released IndexNow, which is seen to significantly change how search engines find and index pages. It is open source and available […]
  • 18 October, 2021
  • Jason Ferry
Google’s John Mueller recently discussed product pricing as a ranking factor and whether or not it could impact an online business’ ecommerce SEO rankings in the search engine results pages (SERPs). The topic discussion happened in one of the Google SEO office-hours hangouts, which took place on 8 October. Given the rising cost of goods […]
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