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Every site owner should know that certain SEO fixes and tweaks can have an impact on rankings. This year, here are simple but important changes you can make to your site, resulting in a better website optimisation strategy. Firstly, if your site isn’t mobile-friendly yet this 2019, you should update it immediately or use a […]
According to Google’s Andrey Lipattsev, the most important ranking factors are links, content, and RankBrain. However, unlike links and content, RankBrain is influenced by behaviour metrics, which indicate the usability of sites, or in other words, user experience (UX). And to achieve better search engine optimisation results, here are some useful UX tips that you […]
Many businesses and organisations are investing a lot of resources, time and money in content creation. However, some of them are not paying enough attention to making current content work harder toward existing and changing business goals. With that being said, here are some tactics that you and your partner SEO professional can do to […]
Despite its rapid development, keyword research is still considered to be the foundation of online marketing. In fact, marketing areas including content planning, competitive analysis, PPC strategy and traffic growth start with keyword research. However, coming up with keyword lists is kind of messy. Tools like Ahrefs and SEMrush are helpful and used by SEO […]
Several website owners and SEO experts might already know that Google has rolled out the latest mobile page speed update. And with this recent change, it’s important to note that a website’s mobile page speed is now considered a ranking factor. Before, Google’s Page Speed Algo considers desktop speed in terms of search results, which […]
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