There’s a lot of inaccurate advice about linkbuilding in the search engine optimisation community. Here are some of the most widespread misconceptions you should know about. You must reach out to relevant blogs to get links. This is inefficient, as you need to send thousands of emails with no guarantee of a built link. It’s […]
With over 20 per cent of online searches done on Google Images, image optimisation for SEO is worth doing. Optimising images is beneficial for SEO, and results in faster loading times and better user experience. Here are four essential things to do in image optimisation for SEO. 1. Pick the correct image formats. It’s important […]
An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they are beneficial as an indirect signal. A good meta description is crucial for SEO because […]
URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation. Below are some issues caused by these parameters. 1. They create duplicate contents. With URL […]
With deleted pages and switching domains being commonplace, it’s essential to know all about redirects. To help you understand them better, here are some of the most relevant redirect types for SEO. 301: Moved Permanently. One of the most well-known types, this indicates that the resource changed locations and that the new URL must be […]
Many major search engine optimisation trends and Google algorithm updates took place in 2019. Listed below are some of the most significant SEO events that occurred in the year. Local search. Local business owners were introduced to new Google My Business tools, including Google Screened, bulk review management, and shortnames that can be searched. Yelp […]
According to this UK based SEO company and many other commentators besides, one of Google’s most significant moves this autumn has been its November 2019 Local Search Update. This update further extends Google’s move towards neural matching, a process they began last year, which will now also be applied to users’ local search results. Compared […]
For sure, a lot of publishers, SEO experts, and webmasters today have their own questions regarding the field of SEO. So to answer some of them, John Mueller of Google gave his takes on four of the most common and basic search engine optimisation questions. Here they are: What’s the difference between a 410 and […]
SEO experts and website owners have to consider various factors such as sitemaps and links. One important thing that doesn’t get enough attention, however, is web hosting. Your chosen host is important and can affect major website elements like page speed. In improving your overall site experience and more, choosing a high-quality and SEO-friendly web […]
In a webmaster hangout, one participant asked about why Google is treating an old URL as a canonical to a new URL. It was pointed out that the old URL should have been recognised as a 404 broken link. Now the question is, is it possible for SEO experts and webmasters to let Google know […]
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If you need the very best results & want to work with the UK's #1 SEO team...
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