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SEO Marketing

Lowest Common Denominator Method for Negative Keywords
Website SEO marketing is all about getting a site as high up in the search engine rankings as possible in order to attract more visitors. However, one aspect of SEO marketing that some people get wrong is the use of negative keywords in Pay-Per-Click (PPC) strategies. Negative keywords have been essential in SEO marketing ever […]
Improving SEO When Entering the International Market
It’s only natural for businesses that have succeeded at the corporate level to expand internationally and eventually hire SEO marketing consultants for a more successful venture. Although expanding one’s business in another country is an exciting and intimidating prospect for any company owner, they should know how international SEO marketing works to effectively introduce their […]
4 Tips for Writing SEO-Friendly Content
Following the best SEO content marketing practices can help make your content more visible and engaging for your audience. When writing SEO-friendly content, businesses can use different ways to to improve their website rankings and get more traffic. Here are four tips for writing high-quality content optimised for SEO marketing campaigns: There are several aspects […]
9 Key Performance Indicators Worth Tracking for SEOs
An SEO marketing consultant focuses on certain key performance indicators (KPIs) to determine whether or not a website is successful. An SEO marketing campaign is considered successful if it generates high traffic volume from organic searches, has a low bounce rate, and converts visitors into customers. SEO key performance indicators (KPIs) are the foundation for […]
3 SEO Build Tools in Google Data Studio for Marketers
Nowadays, professional SEO marketing is essential for any business that wants to succeed online. And while there are many tools out there that can help businesses with their SEO marketing efforts, not all of them are created equal. Google Data Studio is a powerful AI tool perfect for marketers who want to get the most […]
Conquering People Also Ask in the Google SERPs
People Also Ask (PAA) has a long history with Google, and its evolution is well-known. They are typically seen as a good boost in SEO brand marketing, and they’re often considered an underutilised SEO marketing opportunity. When a user types in a certain brand name in Google’s search bar, they will see a brand SERP […]
The Importance of Author Expertise in SEO
Google’s John Mueller discussed whether or not Google places importance on the expertise of a content author. Since this is a crucial factor in the Quality Raters Guidelines, a lot of SEOs factor in author expertise in their SEO marketing strategies. Mueller mentioned that there could be some indirect work on author expertise and told […]
The Role of AI Tools in Content Marketing
Artificial Intelligence (AI) has grown increasingly popular in SEO content marketing over the years. However, some SEOs are not keen on the idea of using AI to write their content as they are reluctant about letting machines do creative work. But despite what some may think, many SEOs and publishers are gradually warming up to […]
How SEOs Should Prepare for Google’s AI-Powered MUM Algorithm
Site owners and businesses are constantly looking for new search engine algorithm changes that might affect their SEO content marketing strategies, and one of these is Google’s MUM algorithm. This AI-powered algorithm is one of the most well-known updates from Google, as it can heavily affect the SEO marketing industry. What Is MUM? Google’s Multitask […]
How Marketers Can Respond to Google Algorithm and Core Updates
The Google Search algorithm is constantly changing, and site owners and online businesses need to update their SEO marketing strategies every time there is an update. Google’s slew of algorithm changes ranges from tweaks targeting specific search elements to broad core upgrades, which considerably affect the SEO marketing industry. Google also alters the type of […]
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