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  • 25 May, 2021
  • Jason Ferry
On 19 April 2021, Google gave the long-awaited date for the roll-out of their new Page Experience ranking factor. From mid-June 2021, Google will begin to assess Core Web Vitals as part of a website’s ranking factors to determine how high up in the search engine results its pages will appear. These Core Web Vitals […]
  • 23 December, 2020
  • Jason Ferry
Many professional SEO firms, especially those that work in the search marketing industry, expressed their opinions on the latest Core Update that Google launched for December 2020. Their observations of what changed can help providers of professional SEO services deliver higher-quality strategies to their clients.work in the search marketing industry,ttributes that could also affect the […]
  • 18 December, 2020
  • Jason Ferry
Google's John Mueller recently advised webmasters and the SEO community on how to properly use the paywall structured data markup. According to Mueller, webmasters and SEO specialists don't necessarily need to show their paywall structured data markup to users, but they do need to make it visible to search engines and crawlers. This discussion was […]
  • 10 December, 2020
  • Jason Ferry
Google’s John Mueller discussed the New top-level Domains (nTLDs). There are many types of domains that SEO marketing agencies and webmasters can use for their website, and one could customise their site address to match their products and services. nTLDs are a new type of domain that can provide SEO agencies and website owners with […]
  • 26 November, 2020
  • Jason Ferry
Google has launched the updated Google Search Console Crawl Stats report for a more accurate website SEO audit and analysis. The improved Crawl Stats report helps businesses gain more detailed insights about their SEO, particularly with how Google crawls their website. The old version of this feature provided businesses and website owners with limited information […]
  • 9 November, 2020
  • Jason Ferry
Businesses and website owners need to improve their WordPress SEO strategies if they want to increase their odds of success online. One of the easiest and simplest things to implement for optimisation is a WordPress SEO-friendly URL. It’s highly recommended for websites to have SEO-friendly URLs to improve their organic search visibility. This is particularly […]
  • 2 November, 2020
  • Jason Ferry
Conversion Rate Optimisation (CRO) is one of the most important aspects of any search engine optimisation campaign. Using CRO and SEO, especially with most marketing channels, can greatly improve a company’s rankings and sales. Unfortunately, many businesses do not include this strategy in their SEO campaigns, and they tend to miss out on its benefits. […]
  • 15 October, 2020
  • Jason Ferry
Google’s Martin Splitt recently shared some SEO tips and tricks when it comes to making single page apps. His advice for SEO agencies and business owners will prove useful in making their single page apps discoverable by search engines. Single page apps (SPA), unlike multiple page applications (MPA), download all the data as soon as […]
  • 9 June, 2020
  • Jason Ferry
In a recent interview with Marie Haynes, John Mueller provided SEO professionals and webmasters with an explanation of the real purpose of BERT when it comes to content. Glenn Gabe also provided a summary for this in Twitter, saying that BERT is useful for the better understanding of content, but there's no intention that it […]
  • 29 May, 2020
  • Jason Ferry
With regards to the local ranking volatility observed from late April through to early this May, Google’s Danny Sullivan tweeted an updated message to SEO professionals and site owners. He said that this was a bug that had already been fixed two weeks ago, and Google’s fix "seems to have stabilized things since”. At first, […]