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Why Successful Business Websites Combine SEO And CRO In Their Strategies
  • 2 November, 2020
  • Jason Ferry
Conversion Rate Optimisation (CRO) is one of the most important aspects of any search engine optimisation campaign. Using CRO and SEO, especially with most marketing channels, can greatly improve a company’s rankings and sales. Unfortunately, many businesses do not include this strategy in their SEO campaigns, and they tend to miss out on its benefits. […]
Google Shares Four Essential SEO Tips For Making Single Page Apps
  • 15 October, 2020
  • Jason Ferry
Google’s Martin Splitt recently shared some SEO tips and tricks when it comes to making single page apps. His advice for SEO agencies and business owners will prove useful in making their single page apps discoverable by search engines. Single page apps (SPA), unlike multiple page applications (MPA), download all the data as soon as […]
This Is Why BERT Is Not Making Content Quality Decisions
  • 9 June, 2020
  • Jason Ferry
In a recent interview with Marie Haynes, John Mueller provided SEO professionals and webmasters with an explanation of the real purpose of BERT when it comes to content. Glenn Gabe also provided a summary for this in Twitter, saying that BERT is useful for the better understanding of content, but there's no intention that it […]
What You Need To Know About The Bug That Caused Local Ranking Fluctuations
  • 29 May, 2020
  • Jason Ferry
With regards to the local ranking volatility observed from late April through to early this May, Google’s Danny Sullivan tweeted an updated message to SEO professionals and site owners. He said that this was a bug that had already been fixed two weeks ago, and Google’s fix "seems to have stabilized things since”. At first, […]
This Is Why Creating A Sitemap Manually Is Not a Good Idea
  • 26 May, 2020
  • Jason Ferry
In Reddit's thread "r/SEO subreddit", John Mueller answered a question recently from an SEO who is seeking advice about building a sitemap for a site that offers over two million products. Mueller explained that creating a sitemap manually for such big sites as this is not really the ideal solution. Here's what the thread says: […]
This Is How You Can Regain Your Ranking Drops And Organic Traffic Loss On Google Analytics
  • 20 May, 2020
  • Jason Ferry
If you can’t locate your SEO keywords, the ones that drive traffic to your webpages, in Google Analytics, or your rankings have dropped, find out how you can fix this here. Arun from India asked: “How can I recover my lost keywords and organic traffic”? Here are the two key issues that answer this question: […]
What The Google BERT Update Does And How It Is Related To Rankings
  • 15 May, 2020
  • Jason Ferry
During a recent Google webmaster hangout, John Muller responded to a question from an SEO or publisher about the impact of Google BERT update on site rankings. He explained exactly BERT does and its connection to search rankings. Impact of Google BERT Update The SEO or publisher outlined an instance where several websites were hit by […]
This Is How Being Different Can Help Websites Get Higher Rankings In Google
  • 15 April, 2020
  • Jason Ferry
In an office hours hangout, Google’s John Mueller responded to a query where he discussed why a website had lost its ranking. His answer was concentrated on the power to be unique and how quality can guide a website to achieve higher rankings in Google. What should both site owners and affordable SEO UK experts […]
You Can Now Reply To Google My Business Reviews Again
  • 14 April, 2020
  • Jason Ferry
Before, Google My Business has allowed SEO UK professionals and site owners to reply to reviews using the console. This feature was even tested to give automatic replies for reviews. However, this feature where you can reply to Google My Business reviews was eventually gone. Today, it has been reported to have returned and currently […]
This Is What You Need To Know About Indexing Pages With Infinite Scroll
  • 30 March, 2020
  • Jason Ferry
In the latest Javascript SEO Office Hours Hangout, Martin Splitt of Google responded to a question regarding infinite scrolling and avoiding indexing of scrolled content like it was actually a part of the major content. Now, what should SEO professionals and site owners know about this? Infinite Scrolling Infinite scrolling is a method to continue […]
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