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Google Patent Describes How Search Queries And Websites Are Classified
  • 9 March, 2020
  • Jason Ferry
Bill Slawski wrote about a Google patent that appears to describe what occurred in the poorly named Medic update. It was stated that the scope is broader than just medical websites. This patent might shed some light as to why some websites cannot rank. Now what should SEO professionals know more about this? Warning About […]
The 4 Most Important Functions Of Chrome DevTools
  • 27 January, 2020
  • Jason Ferry
A great free resource for both advanced and basic SEO audits is Chrome DevTools. Included in the Chrome web browser, developer tools has many functions that let us identify, validate, and audit technical SEO fundamentals. Here are some ways it can help: Determine mobile-friendliness For a long time now, mobile-friendliness has been a key part […]
Top 4 Tips For Image Optimisation For SEO
  • 7 January, 2020
  • Jason Ferry
With over 20 per cent of online searches done on Google Images, image optimisation for SEO is worth doing. Optimising images is beneficial for SEO, and results in faster loading times and better user experience. Here are four essential things to do in image optimisation for SEO. 1. Pick the correct image formats. It’s important […]
4 Important Aspects To Consider Before Creating An Optimised Title Tag
  • 3 January, 2020
  • Jason Ferry
For any SEO strategy to be successful, having a well-written title tag is necessary. This gives an initial cue about the topic of a particular content and is featured in the SERPs. But while title tags don’t necessarily have a huge impact on organic rankings, it’s still vital to optimise them for search. Here are […]
Top 3 SEO Stories Of 2019
  • 31 December, 2019
  • Jason Ferry
Many major search engine optimisation trends and Google algorithm updates took place in 2019. Listed below are some of the most significant SEO events that occurred in the year. Local search. Local business owners were introduced to new Google My Business tools, including Google Screened, bulk review management, and shortnames that can be searched. Yelp […]
This Is What You Should Know About The SEO Practices Of Google
  • 17 January, 2019
  • Jason Ferry
Just recently, Google revealed what they think about their own SEO practices, as well as the way they handle their 7,000 internal websites. They even mentioned that they carry out over 200 changes to those internal websites on a daily basis. As part of Google’s own search engine optimisation strategies, it’s said that performing small […]
What Are The Most Common SEO Mistakes That You Should Take Note Of
  • 26 September, 2018
  • Jason Ferry
In the SEO industry, everyone is trying to outdo each other to get high rankings on Google. And in this competitive field, it’s easy to make mistakes, especially when you’re trying to boost your site’s rankings. Having said that, here are some common SEO mistakes that you should take note of and avoid doing. 1. […]
Search Engine Optimization Techniques and Essentials - Reference For Beginners
  • 3 August, 2015
  • Jason Ferry
It is not a question nowadays if search engine optimization is significant for a company’s online marketing campaign. But, if you are new to this area of expertise, you would need to do a lot of research, training, and execution of the things you have learned. You must be aware and flexible too with the […]
Four Strategies From SEO Experts To Merge The Power Of Social Media And SEO
  • 29 July, 2015
  • Jason Ferry
Social networking sites such as Tumblr, Pinterest, WordPress, Instagram, Facebook, and Twitter are recognised as authoritative websites by search engines, most especially Google. Therefore, you can use them to have a better SEO campaign aside from the other strategies your SEO experts have already applied. Listed below are four ways on how you can unlock […]
Critical Questions To Ask A Search Engine Optimisation Agency Before Hiring One
  • 21 July, 2015
  • Jason Ferry
In today’s competitive marketing environment, being visible online is an absolute must if you want to secure a top spot in the search engine results and tremendous website traffic. However, visibility is not just the one factor you should focus on as there are many strategies that should be applied to reach as many potential […]
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