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  • 20 March, 2020
  • Jason Ferry
In a recent Webmaster Hangout session, John Mueller from Google provided an explanation regarding what SEO professionals and site owners can do to get their websites, that lost rankings, back on track. He clarified that it’s not really possible to offer a piece of particular advice for this without him checking the actual website. Luckily, […]
  • 20 March, 2020
  • Jason Ferry
No business, no matter how large or small, has an unlimited amount of money to spend on SEO. Nor is there any guarantee that even with a limitless budget, your site would become and stay number one in the search engine rankings. There are a hundred and one metrics Google uses to evaluate a website, […]
  • 18 March, 2020
  • Jason Ferry
The worldwide pandemic, generally known as COVID-19 is impacting virtually every part of daily life all over the globe. But is it really ideal to stop SEO efforts at this time? Because the global economic system reels from the effect of the COVID-19, businesses are changing their strategies, hoarding money and getting ready for the […]
  • 9 March, 2020
  • Jason Ferry
Bill Slawski wrote about a Google patent that appears to describe what occurred in the poorly named Medic update. It was stated that the scope is broader than just medical websites. This patent might shed some light as to why some websites cannot rank. Now what should SEO professionals know more about this? Warning About […]
  • 27 January, 2020
  • Jason Ferry
A great free resource for both advanced and basic SEO audits is Chrome DevTools. Included in the Chrome web browser, developer tools has many functions that let us identify, validate, and audit technical SEO fundamentals. Here are some ways it can help: Determine mobile-friendliness For a long time now, mobile-friendliness has been a key part […]
  • 7 January, 2020
  • Jason Ferry
With over 20 per cent of online searches done on Google Images, image optimisation for SEO is worth doing. Optimising images is beneficial for SEO, and results in faster loading times and better user experience. Here are four essential things to do in image optimisation for SEO. 1. Pick the correct image formats. It’s important […]
  • 31 December, 2019
  • Jason Ferry
Many major search engine optimisation trends and Google algorithm updates took place in 2019. Listed below are some of the most significant SEO events that occurred in the year. Local search. Local business owners were introduced to new Google My Business tools, including Google Screened, bulk review management, and shortnames that can be searched. Yelp […]
  • 17 January, 2019
  • Jason Ferry
Just recently, Google revealed what they think about their own SEO practices, as well as the way they handle their 7,000 internal websites. They even mentioned that they carry out over 200 changes to those internal websites on a daily basis. As part of Google’s own search engine optimisation strategies, it’s said that performing small […]
  • 26 September, 2018
  • Jason Ferry
In the SEO industry, everyone is trying to outdo each other to get high rankings on Google. And in this competitive field, it’s easy to make mistakes, especially when you’re trying to boost your site’s rankings. Having said that, here are some common SEO mistakes that you should take note of and avoid doing. 1. […]
  • 3 August, 2015
  • Jason Ferry
It is not a question nowadays if search engine optimization is significant for a company’s online marketing campaign. But, if you are new to this area of expertise, you would need to do a lot of research, training, and execution of the things you have learned. You must be aware and flexible too with the […]